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10 Best SEO Tools for Beginners in 2022- Free and Paid Ones

Updated: May 30, 2022

Best SEO Tools for Beginners and Experts

SEO, Search Engine Optimization becomes a reality and a piece of cake when you have the relevant tools at your pace. Professional SEOs rely on robust tools and other real-time data to make decisions that positively influence organic traffic.

Likewise, a beginner needs to leverage the best available tools. You can visually comprehend what to do and how with the best SEO tools.

Not only that, but you’ll immediately grasp how each tool works and how it can best aid you with a particular issue or business objective.

However there are hundreds of SEO tools at your disposal, but how do you choose the best ones?

Fret not! I know the feeling.

I’ve meticulously studied and selected the best SEO tools that any new business may use to achieve optimal results.

N.B. Your SEO decisions will impact the development of your company or organization. Furthermore, SEO decisions are contingent on the availability of sufficient data.

So, let’s get started.

1. SEMrush

SEMrush is one of the best search engine optimization tools that Webmasters and website owners can use to do comprehensive SEO analysis. This tool is excellent for analyzing all of the fundamental search engine optimization ideas, including keyword research, content marketing, traffic analytics, organic research, site audits, competitor research, and backlink research.

Oleg Shchegolev and Dmitri Melnikov founded this Boston-based organization. This company's mission was to make Google and Bing search engine ranking data available to SEO specialists and website owners to make appropriate decisions.

SEMrush was included on this list because it offers both free and premium plans. A new business can readily use the complimentary plans to do a preliminary analysis. However, as a free user, you are limited to creating and managing a single Project and tracking a maximum of ten keywords in Position Tracking. Simultaneously, the free plan enables you to evaluate the tool before making any financial commitments.

Similarly, the paid plans are divided into three tiers: Pro, Guru, and Business. Users can pay monthly or annually; however, the annual plan is more cost-effective.

A screenshot of SEMrush price plans and descriptions

2. Google Analytics

Google is a reputable SEO tool for both professionals and beginners. Every SEO specialist relies on this tool to conduct a comprehensive and in-depth analysis of a website's performance. Additionally, a beginner can utilize this tool to understand what is measured, such as website traffic, conversions, audience, and user behavior, and thus what is significant.


Google Analytics is an excellent program from Google that provides extensive insight into a website's performance. This is one of the best free tools for simplifying and accelerating a beginner's SEO journey.

This tool made a list since it is completely free. Anyone, whether small business owners, newcomers to search engine optimization, or anyone else, may register and integrate it into their website. This service is completely free of charge.

3. Screaming Frog

Screaming Frog is one of the most effective website auditing tools available to SEOs. This tool evaluates websites efficiently, regardless of the page count. Additionally, this tool delivers comprehensive information about the crawled website, including descriptions, meta titles, links, duplicate content, XML sitemaps, website architecture, overview, etc.

Graeme, Jason, and Dan are the minds behind the invention of Screaming Frog, a website crawling tool. Every beginner will have no difficulty navigating the UI and gaining a fast overview of the available features.

Screaming Frog, meanwhile, offers both free and paid versions. Users of the free version are limited to crawling 500 URLs. Additionally, the free tools contain functionality such as auditing hreflang properties, visualizing websites, etc. To fully enjoy Screaming Frog, you can upgrade to a premium plan for £149.00 per year.

Screenshot of Screaming Frog price offers both free and paid.

4. Google Trends

Google Trends is available to anyone looking for a cost-free keyword research tool. This is an excellent search engine optimization tool that has been around for sixteen years. This tool provides thorough information about a keyword and valuable insight into the topic's trends. It displays popular search words across time, which helps identify seasonal fluctuations in search popularity.

Google Trends is another Google website tool that enables website owners and marketers to understand relevant topics better.

If you're an experienced marketer, Google Trends should be one of your go-to tools for quickly determining the most relevant topics. Incredibly, it's a free data research tool that enables marketers to gain a deeper understanding of their audiences' real-time interests and curiosities.

Google Trends analysis screenshot about the World Cup.

5. Google Search Console

Google Search Console is a must-visit resource for every SEO daily. This tool displays a website's performance as determined by Google's SERP. Website owners and SEOs will have access to key SEO data such as clicks, impressions, average ranking position, and the ability to upload sitemaps and resolve technical issues.

This webmaster tool is likewise provided by Google and is free to use. All that is required is that you verify your website. You can upload your website's sitemap to GSC to assist Google in crawling and indexing your web pages.

This is an excellent tool for beginners because it is completely free and enables interactive visualization of organic traffic outcomes.

Google Search Console home page.

6. Google Keyword Planner

Every content marketer is well aware of the importance of this SEO tool to their content strategy. Google Keyword Planner (GKP) is a robust keyword research tool that helps businesses make their content relevant and increase organic traffic.

By providing this tool, Google has contributed to the emergence of SEO techniques. As a beginner, you can easily enter a relevant term or combination of phrases to gain valuable insight into your keyword strategy. The GKP provides data on monthly search volume, competition, and even suggested terms that you may have overlooked.

Nevertheless, you are not required to purchase this tool before using it. However, GKP has a limitation: it cannot obtain the actual search volume. As a result, you may need to run an advertisement to see the search volume.

Google Keyword Planner, one of the free SEO tools, for keyword research.

7. Google Mobile-Friendly Test

The Google Mobile-Friendly Test is an excellent tool for analyzing and understanding any difficulties when your page is accessed via a mobile. Previously, when determining the relevance of a page to a user's query, Google indexed the desktop version of a page's content largely. However, in April 2015, Google prioritized mobile when assessing a web page.

As a result, website owners must work to optimize their sites for mobile use. Additionally, Google is the mastermind behind this product. Because this is a freemium product, anyone can use it.

As a newbie, you can insert any URL, and this tool will inform you whether the page is mobile-friendly. Additionally, it indicates what went wrong and what has to be fixed.

8. PageSpeed Insights

Google's PageSpeed Insights is a comprehensive seo tool. It enables you to test the speed and usability of your website or webpage on mobile and desktop. This tool displays the most recent Core Web Vitals score, including the FCP, FID, LCP, and CLS.

As a beginner, you will have no difficulty resolving any identified issue.

The tool includes a full description of how to resolve the issue, including image URLs, file sizes, etc.

PageSpeed is intuitive and simple to use. Simply input a URL, and this tool will determine the URL's loading speed and performance on desktop and mobile. It then assigns a score between 0 and 100 to your site's performance.

A screenshot of PageSpeed Insights analysis of a web page.

9. Answer The Public

Answer The Public is one of the most effective tools for generating content ideas. With this tool, you'll never run out of relevant and search engine-friendly topics. Answer the Public is a platform for monitoring search and gaining customer insight. It provides reports rapidly, which you may use to deliver helpful and topical material or develop brand new services.

This SEO tool is similar to Neil Patel's UberSuggest in that it enables users to create a full content idea based on searchers' needs. The keyword suggestions are generated using queries, comparisons, alphabetical, related, and prepositions.

This tool is free to use and offers a premium edition with additional keyword suggestions. You may make the most of the free plan's two daily searches. However, you can subscribe for other features that enable you to implement more content Seo techniques. Paid programs are offered at three tiers: Monthly, Annual, and Expert. Each plan has a different price.

Answer The Public, a free SEO tool for beginners.

10. XML Sitemaps Generator

XML Sitemaps is one of the best SEO tools available, and it is really simple to use. This tool may easily generate a sitemap for any website, regardless of the number of pages. Simply enter your website's URL and a few optional parameters, and XML Sitemaps will generate a sitemap that you can submit to any search engine.

This program is accessible to beginners because it is free and does not require technical knowledge. The free edition enables you to submit sitemaps straight from the XML generator's servers and change them without requiring you to re-upload them to your website.

A paid version, available in two tiers, enables you to execute additional research. The paid plans include Pro sitemap (1,500,000 Sitemap generator) and PHP script (unlimited Sitemap generator).

Screenshot of an XML sitemap generator and its different offers.

Which is better, free SEO tools or paid?

While free SEO tools are beneficial, premium tools are also helpful. However, when it comes to business size, one is superior to the other. A beginning or small firm may be able to rank higher with free tools, however a medium-sized or large business will require a premium product.

Paid products offer users additional features and insights, whereas free tools have limits.

Which is the best free SEO tool for beginners?

As a beginner, it is not recommended to begin your business's SEO journey using paid tools. As a result, many free tools are available that can offer you essential SEO insights. Several of the best free search engine optimization tools are listed below:

  • Google Search Console

  • Google Analytics

  • Google Mobile-Friendly Test Tool

  • SEMrush

  • Answer The Public

  • PageSpeed Insight

  • Screaming Frog

  • XML Sitemaps Generator

Is there a free and beginner-friendly SEO Tool that explores topics?

Yes, there is a completely free beginner-friendly SEO tool that can assist you with your content marketing plan. Several of these tools offer paid plans that include more opportunities. Examples of the free tools that can help your keyword search journey are SEMrush, Google Keyword Planner, Answer The Public, etc.

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