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The on Page SEO Anatomy of an Optimized Web Page: Case Study of a Multi-Niche Blog

SEO works when your strategies work along with it!


SEO is more of a science than an art. It entails putting several best practices to several tests to achieve your goals. In summary, SEO success = relevant SEO strategies.


Imagine the benefits attached to optimizing your web pages for humans and search engines. Some of them are:

  • Low bounce rates

  • Higher traffic

  • Increased conversion

  • Increased ranking

According to statistics, on-page optimization can increase traffic by up to 2000%, which can directly impact your SEO ranking.


That's huge!


Yes, but there are primary efforts you need to exert to enjoy the different benefits of on-page optimization.


As a result, I'll be evaluating a web page for on-page optimization and identifying how to resolve any identified issues.


Ready?


Let's get down to the show.


on page SEO anatomy of a perfectly optimized web page

About the Website - Addupknowledge


Addupknowledge is a website that create content to target different audiences regarding topics such as sports and fitness, food, health and wellness, technology, travel, research, versus, mystery, and other general topics.


Basically, the website has several blog categories on various subjects. There are several debates regarding running a single niche blog or multi-niche blog. However, in the following section, I will elaborate on the implications of the two blog formats.


Should you have a Multi-Niche or Single-Niche Blog?


Addupknowledge - An example of multi-niche blog
The homepage of addupknowledge showing different niche categories

The answer is that it depends on your plans and SEO strategies to back it up.


A multiple niche blog is a blog that publishes information on a variety of topics. Essentially, the addupknowledge website is a multi-niche one that targets diverse audiences through content creation.


A single-niche blog identifies a topic, such as health and wellness, and decides to create authority by publishing quality and informative content.


There are several benefits associated with running a multi-topic blog, but it must be well-organized. With a blog that covers multiple topics, you can choose to post about food now and love tomorrow. It enables you to demonstrate flexibility and reach a larger audience.


From an SEO standpoint, ranking might be a struggle, and achieving the business objective may be challenging. Expertise, authority, and trust (E-A-T) are still primary ranking criteria for Google. EAT is used to select the most suitable content that answers the user's query.


Your website must demonstrate E-A-T regardless of whether it is a single- or multi-niche site. However, it is easier to strategize a single-topic blog than a multi-topic one.


Here are some of the tips to follow to optimize your multi-niche website.

  • Be consistent

  • Prioritize quality and unique content

  • Start little with long-tail versions of the target keyword

  • Quality SEO strategies, including keyword research, link building, meta tags, SEO-friendly URLs, etc.

Evaluation of the UI/UX of the page

How does the website's homepage appeal to users from the user's perspective?


The homepage has to be attractive, well-organized, and informational in order to provide an excellent user experience. Users must be able to comprehend the website's purpose at a glance . Taking into account addupknowledge's website, the user experience is great. It may, however, be improved.


Some sections should be removed, in my opinion, from the perspective of the user. For instance, certain "Read More" for blog posts were repeated, which contributed to the clumsiness of the homepage.


Take a look at this short video.



Tools Used for this Site Audit


Several SEO tools, both free and paid, are available for evaluating a website's performance. These technologies also assist in identifying missed opportunities on web pages.


These are the tools I used:

  • Sitebulb

  • Screaming Frog

  • SEO Meta in 1 Click Extension

  • Google Mobile-Friendly Test

  • Google PageSpeed Insights

  • SEMRush

  • Detailed SEO Extension


Meta Description / Headings


Poorly optimized meta descriptions and headings
General overview of Addupknowledge website' meta description and headings

I used Screaming Frog to get a broader perspective on executing meta descriptions and headings performance. The above image provides some significant issues:

  • 127 Missing Meta Descriptions

  • 165 Meta keywords

  • 1 Missing and 6 Duplicate H1 tags

  • 155 Duplicate H2s

Let’s also check the page title.



Missing and duplicate page titles on addupknowledge website
Identified opportunities for page titles
  • 24 Duplicate page titles.

I performed an in-depth review of the entire website and discovered that the problem arose from the website's structure and ineffective SEO strategies.


For example, I utilized the SEO extension tools SEO Meta in 1 CLICK and Detailed SEO Extension on each page to determine what was discovered. I will use two pages as an example of the common issue of the website.



First analyzed Section of addupknowledge blog showing common duplicate H1 issues
A blog post section of addupknowledge website, "How To Overcome A Broken Heart," that describes the common duplicate H1 issue.


Section 2 of addupknowledge blog showing common duplicate H1 issues
A blog post section of addupknowledge website, "Ten (10) Best Dating Apps to Meet Your Soulmate," that describes the common duplicate H1 issue.

Possible Effects of the identified issues on overall SEO performance of the website

  • Poor user experience

  • High bounce rate

  • Can affects how Google understands the page

  • Can affect the ranking of the web page

How to resolve this issue

Any issues with headings and meta descriptions are easy to fix. You only need to identify the affected pages and create title tags and meta descriptions that are succinct and well-optimized.


Concentrate on developing unique and descriptive content for each of the duplicate meta descriptions, titles, and headings.


Image Optimization


Images can be a crucial component of your content creation because they can help to captivate your readers. At the same time, they can be a source of concern for your website if it is not properly optimized for search engine optimization criteria.


We will look through our case study to see the anatomy of images on the web page.


Let’s go again!


Over 140 images that lack image alt text on the addupknowledge website
Identified over 140 images without alt text


In summary, there are over 140 images that lack alt text (alternative texts).


Alt texts are crucial to the SEO success of a website. First, it aids the visually impaired by providing image descriptions via screen readers.


Second, alt text gives semantic meaning and a description of your image, which assists search engines in comprehending a website.


How to resolve this issue


You can use free SEO extensions such as SEO Meta in 1 Click to identify all affected images that lack alt texts and titles. Then add concise, descriptive text to them.


N.B., you don't need to add alt text to decorative images.


Domain Overview


Domain overview showing authority score, organic search traffic,and backlinks of addupknowledge website
Domain overview of our case study - addupknowledge website

The domain overview of this website necessitates an all-encompassing SEO strategy to generate relevant organic traffic and build relevant high-quality backlinks. These elements will increase the authority score of the website. While websites with high authority are more likely to rank highly on Google, those with no or low authority scores might lag behind.


Keyword overview of addupknowledge showing organic search position of ranking keywords
Organic search position overview of addupknowledge

The website's keyword analysis indicated that only six keywords now rank between positions 50 and 65 on Google. From this summary, the website has no top-ranking pages in any of the blog posts. This is unimpressive, and a smarter SEO strategy is required to optimize the website for higher search engine rankings.


General Recommendations and Actionable Tips for Addupknowledge

  • Target the relevant keyword while focusing on quality content.

  • Target keywords with low volume and difficulty

  • Value quality content above quantity

  • Improve and optimize internal linking

  • Build relevant backlinks to the website

  • Prioritize all on page SEO practices.

From a technical SEO perspective, the analyzed web pages are good. However, it's important to maintain regular site audit to quickly catch a glimpse of any error or missed opportunities.


Wrap Up


SEO is not a one-time effort but a continuous endeavor to increase and maintain your website's visibility. Several people overlook page optimizations such as title tag, meta description, headings, alt text, etc.


Now that you understand the architecture of a fully optimized web page, it is your responsibility to validate your website. Would you rather do it yourself or contact a specialist?

As an SEO, it can be disheartening to see websites miss out on opportunities due to lack of an effective SEO approach. Let's discuss more; I'd be happy to optimize your web pages for improved visibility.





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